Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels – but they will all have one thing…
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Tips of the Trade
The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure…
Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between…
This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a…
When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider…
The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying…
Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series…
CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,…
The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and…
Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
Many high-tech vendors are able to generate win/loss reports from their CRM system (e.g., Salesforce.com), but they rarely pass the "sniff test." In other words,…
I’ll admit it. When I started working for my first technology vendor, Citrix, back in 1996, I had no clue about the difference between product…