Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,…
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Tips of the Trade
There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and…
When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider…
CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,…
The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and…
Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:…
In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing…
Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of…
One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that…
Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In…
I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get…