Strategy & Planning
CyberEdge offers strategy and planning services to help cybersecurity companies of all shapes and sizes build the foundation to a successful marketing function.
To make the most of your company’s marketing investment, you’ve got to start with the fundamentals. After all, running a bunch of programs won’t help move the needle if you don’t know who your buyer is, how your products and services help, what you’ve currently got in place to support those messages – and where the gaps are.
Take advantage of what you need to compete in today’s competitive marketplace:
Buyer Persona Development
Creating accurate buyer persona cards helps marketing optimize its lead-generation and lead-nurturing programs by ensuring the right messages are sent to the right decision-maker or influencer based on their role, their challenges, their needs, and their personal demographics.
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“It’s hard to find a marketing consultant who’s not only capable of cranking out well-written white papers, but who is also polished enough to present in our customer-facing webinars. In short, I’m impressed with CyberEdge.”
~ Tom Clare, Sr. Director of Product Marketing, Websense