Demand Generation Programs Audit

Assess the demand generation process from acquisition, conversion, engagement, to close. Make recommendations for tracking metrics and improving overall results.

Want to get an outside perspective on your demand generation programs? Well, you’ve come to the right place.

Select CyberEdge marketing consultants are also demand generation specialists—some of whom are prior heads of marketing and/or demand generation teams for successful tech vendors. These veteran consultants will work with you and your demand generation colleagues to audit your current programs, make recommendations for improving them, and suggest new programs that may be worth investing in. Specifically, your CyberEdge consultant will:

  • Review your company’s bookings goals, funnel conversation rates, and your current MQL to SQL conversion process
  • Analyze the effectiveness of your current paid search (i.e., Google PPC) and social media programs
  • Review your current SEO initiatives, including page titles, tags, and descriptions to ensure keyword richness and technical correctness (e.g., format, character count) to maximize natural Google search results
  • Review email lead nurturing program for logical flow, compelling messaging, and appropriate segmentation
  • Ensure CMO has access to all relevant performance metrics to help measure ROI for each demand generation program

Why turn to CyberEdge to help you accomplish this?

We Know Demand Generation

CyberEdge’s marketing consultants average 15-20 years of experience working for cybersecurity vendors as both employees and contractors. The consultant we’ll assign to your project will be a true “heavy hitter” in every sense. They’ll be drawing from their years of experience working with numerous tech vendors across various cybersecurity product categories.

We’re Fluent in Cybersecurity

CyberEdge is laser-focused on serving the marketing needs of cybersecurity vendors. Our veteran marketing consultants have subject matter expertise in virtually every cybersecurity industry segment including network security, endpoint security, cloud security, identity and access management, security operations, and more.

This enables us to identify potential demand generation programs that are specific to particular cybersecurity markets.

The result is a comprehensive report of demand generation program recommendations from an experienced, independent third party. Of course, CyberEdge is available to help execute your demand generation programs if you’re feeling a little short-staffed. We’re available to support you every step of the way.

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RELATED SERVICES

Need someone to help execute your demand generation programs? Or would you like us to also audit your website and content marketing program? Click on any of these related CyberEdge services to learn more:

“CyberEdge’s talented consultants have served Webroot in many ways, including content development, competitive analysis, market research, webinars, and infographics. I’ve yet to come across a marketing firm with more industry expertise and bench strength.”

~ Darren Niller, Sr. Director of Worldwide Business Marketing, Webroot

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