Go-to-Market Planning

Developing a product that will soon be ready to go to market? You’ve got a lot of work ahead of you. Thankfully, CyberEdge can help.

CyberEdge has expert consultants available with 15-20 years of product marketing experience with baseline subject matter expertise in virtually every IT industry segment, including security, networking, ITSM, storage, virtualization, and more. You can work with one of our veteran consultants on retainer for 20, 30, or 40 hours/week, for a minimum of three months, to help you assemble a comprehensive go-to-market plan, which includes most or all of the following considerations:

  • Beta program
  • Early adopter program
  • Product naming (if needed)
  • Pricing and packaging (if needed)
  • Market segmentation
  • Buyer personas (preliminary)
  • Product messaging
  • Website
  • Sales tools
  • Digital marketing
  • Public relations
  • Analyst relations
  • Competitive sales tools
  • Sales & SE enablement
  • Channel partner enablement (if applicable)
  • Alliance partner enablement (if applicable)
  • Consulting services enablement (if applicable)
  • Education services enablement (if applicable)
  • Customer support enablement


Having baseline industry subject matter expertise combined with extensive tech vendor product marketing experience is key and what sets CyberEdge apart.

Related CyberEdge Services

Need help putting together buyer persona cards and/or a message map for your company’s product or service? Interested in learning other ways that CyberEdge supports tech vendors with regard to marketing strategy and planning? Click on any of these related CyberEdge services to learn more: