When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent…
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Today, CyberEdge proudly announced the results of our eighth-annual 2021 Cyberthreat Defense Report. Each year, we survey 1,200 IT security professionals from 17 countries and…
CyberEdge’s award-winning series of Definitive Guide books and eBooks are a more cost-effective, flexible alternative to those from traditional publishers. Regardless of what IT trade…
Survey bias is a general term for a range of cognitive biases that knowingly or unknowingly influence survey participants to respond inaccurately. Unethical researchers may…
Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors…
CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head…
CyberEdge is a white paper factory. We’ve ghost-written more business and technical white papers than our top five competitors – combined. So, let us share…
Salespeople love competitor battlecards. There’s no two ways about it. And it’s important that you provide comprehensive competitor battlecards to your sales force and channel…
As a marketing firm offering more than 75 different services, one of the common questions we get from our prospects is how one company can…
Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,…
There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and…
When conducting a research study based on a survey, if data quality is important to you, then two of the (many) factors you should consider…