The Coronavirus disease of 2019 (COVID-19) was first identified in December 2019 in Wuhan, China and has resulted in an ongoing global pandemic. In less…
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I’ll admit it. When I started working for my first technology vendor, Citrix, back in 1996, I had no clue about the difference between product…
Throughout my 25+ year career in the IT industry, I’ve developed a significant pet peeve – cybersecurity vendors incorrectly saying “on-premise” when they really mean…
An effective sales playbook is essential for any cybersecurity vendor sales team. It’s more than a series of call scripts and selling sheets. It’s a…
Generating quality leads is vital to every cybersecurity vendor. Yet studies show that 61% of B2B markets struggle in doing so. The process of gaining a qualified…
Reaching people with a message in the cybersecurity industry is often as much about the medium as it is about the message itself. If you pick…
How well is your company’s marketing functions performing? Do you know for sure or are you just guessing? Marketing is an investment with the potential…
Everyone knows that people learn differently. But few know the scale of different learning styles. Education theorists have identified over 71 different styles. This has profound…
60% of buyers agree that blog posts are valuable when they're beginning their purchase journey. But the importance of blogs goes beyond providing valuable content to…
Have you ever wondered how successful IT security vendors grow their audiences and revenue online? Have you set up a new website and struggled to…
Practically every cybersecurity vendor has some kind of digital presence online, and the majority have a digital marketing team to lead that presence. But so…
When constructing web-based research surveys, it’s important to construct your survey instrument in a way to avoid survey fatigue. Survey fatigue happens when the respondent…