Personas are vital to the success of a product and … Read More
Putting the Human Back into the Equation
Mass marketing – email blasts personalized with the prospect’s name, … Read More
National Cybersecurity Awareness Month: Three Keys to Overcoming Ransomware
In honor of National Cybersecurity Awareness Month, I’d like to … Read More
Bridging the Gap Between Marketing and Sales – Part 5: The Case of the Elusive Case Study
The final blog post in our series on bridging the … Read More
Mega Marketing Checklist
Congratulations! You’ve been hired into a B2B marketing organization and … Read More
The 7 Critical Elements You Can’t Live Without in B2B Marketing
Throughout your marketing career, you’ll work at any number of … Read More
Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies
Bridging the Gap Between Marketing and Sales – Part 4: … Read More
Bridging the Gap Between Marketing and Sales – Part 3: Put Your Hard Work to Work
This third post in our series on bridging the gap … Read More
Bridging the Gap Between Marketing and Sales – Part 2: How Much Information is Enough?
The first post in this series tackled the topic of … Read More
