The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and…
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Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with…
Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But…
In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:…
In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing…
Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of…
Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging areas/technologies that we believe have the potential…
Every year when we publish the Cyberthreat Defense Report (2019 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have…
One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that…
CyberEdge recently announced results from its sixth annual Cyberthreat Defense Report (CDR). This report harnesses perceptions of cyberthreats and IT security defenses from 1,200 security…
CyberEdge is pleased to announce availability of its sixth annual Cyberthreat Defense Report (CDR). Click here to download your copy now. The CDR has garnered…