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Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors…
Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,…
CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,…
The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and…
Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with…
Over the years, dozens of CyberEdge clients have worked with our highly experienced product marketing manager (PMM) consultants through 20-, 30-, and 40-hour/week retainers. But…
In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining…
In the fifth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at the potential of AI in marketing as it continues to…
In the fourth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at what you should consider when integrating AI into your marketing…
In the third post in our series “Artificial Intelligence for Technology Marketers,” we looked at how AI is being used in B2B marketing. This post…