The sixth and final blog of the anonymous buyer journey dives into the online social landscape that unites peers, shares knowledge and communicates news. While…
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On Our Minds
Sales people have likely noticed today’s buyer is very different than in recent years past. While the fourth blog in this series looked at the…
Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The…
Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and…
Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for…
Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will…
This is the first in a series of posts about the impact of the anonymous buyer journey on sales and marketing effectiveness as the last…
Too many high-tech hardware vendors leave piles of cash on the table by ignoring their competitors' end-of-life (EOL) announcements. When a hardware device has reached…
CyberEdge works hard to produce world-class content for our tech vendor clients, including white papers, product brochures, case studies, explainer videos, research reports, and much,…
The vast majority of sales tools promoted by tech vendors are clear cut and well-defined, such as datasheets, customer case studies, white papers, eBooks, and…
Most tech vendor sales teams forecast opportunities (i.e., prospective sales deals) within their customer relationship management (CRM) platform, such as Salesforce.com. The outcome is usually…
Anytime you join a new IT industry, there’s always a learning curve. But many, if not most, would agree that the IT industry segment with…