Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In…
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I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get…
We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is…
I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing…
Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal…
Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important…
In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining…
The final blog post in our series on bridging the gap between marketing and sales gives advice on how to tackle case studies and ensure…
Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take…
Throughout your marketing career, you’ll work at any number of companies in different roles at varying levels – but they will all have one thing…
Another Black Hat conference has come and gone. Here are a few observations from my two days, spent mostly in the Business Hall chatting with…
Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between…