In the second post in our series “Artificial Intelligence for Technology Marketers,” we dove into AI’s specific marketing use cases, particularly as they relate to…
Blog
In the first post in our series “Artificial Intelligence for Technology Marketers,” we introduced the concept of artificial intelligence. This second post delves into AI’s…
With the relatively recent application of technology to marketing comes the rapid rise of artificial intelligence. But what is it exactly and how can it…
The sixth and final blog of the anonymous buyer journey dives into the online social landscape that unites peers, shares knowledge and communicates news. While…
Sales people have likely noticed today’s buyer is very different than in recent years past. While the fourth blog in this series looked at the…
Buyers today expect expertise and educational value from sales and marketing as discussed in the third post of this blog series concerning intelligent outreach. The…
Inside sales teams are rapidly growing and becoming part of marketing for companies that understand the anonymous buyer journey and the shift between marketing and…
Having set the core foundation with an effective sales equation, our second post in this series examines the shift between marketing and sales for…
Throughout the year, you and your colleagues create "cool" PowerPoint slides for use in webinars, road shows, and internal training sessions. Your sales reps will…
This is the first in a series of posts about the impact of the anonymous buyer journey on sales and marketing effectiveness as the last…
In the midst of developing the survey instrument for the 2018 edition of the Cyberthreat Defense Report (prospectus here), I find myself thinking about one…
As we gear up for the 2018 edition of the Cyberthreat Defense Report (prospectus here), I’m reminded of two “emerging” technologies we highlighted in the…