Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies This fourth post in our series on bridging the gap between…
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This third post in our series on bridging the gap between marketing and sales discusses ways to leverage customer-facing content. By presenting content in a…
The first post in this series tackled the topic of sales enablement. In this second installment, we look at ways marketing can accelerate the buying…
Marketing and sales teams often find themselves at loggerheads, due to different timelines, expectations and measures of success. This is the first in a series…
In the first post of this pair, we advocated investments in application security testing and open source vulnerability management tools as a promising way to…
In the fifth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at the potential of AI in marketing as it continues to…
Every year when we publish the Cyberthreat Defense Report (2018 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have…
In the fourth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at what you should consider when integrating AI into your marketing…
In the third post in our series “Artificial Intelligence for Technology Marketers,” we looked at how AI is being used in B2B marketing. This post…
In the second post in our series “Artificial Intelligence for Technology Marketers,” we dove into AI’s specific marketing use cases, particularly as they relate to…
In the first post in our series “Artificial Intelligence for Technology Marketers,” we introduced the concept of artificial intelligence. This second post delves into AI’s…
With the relatively recent application of technology to marketing comes the rapid rise of artificial intelligence. But what is it exactly and how can it…