WEBINARS
CyberEdge hosts monthly webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.
UPCOMING WEBINARS
Creating Product Messaging That STANDS OUT!
Wednesday, October 23, 2019 at 10am PT / 1pm ET
Developing product messaging that resonates with your customers and stands out from your competitors is both an art and a science. Join high-tech product marketing veteran, Jon Friedman, as he guides you through field-proven methods for developing product messaging that truly stands out.
The Art of Conducting Customer Win/Loss Interviews
Wednesday, November 13, 2019 at 10am PT / 1pm ET
Interviewing customers that your company both won and lost provides invaluable insights that can be leveraged from many perspectives. But there’s a right way and a wrong way to go about it. Join competitive analysis expert, Steve Piper, as he provides numerous tips and tricks for conducting customer win/loss interviews.
RECORDED WEBINARS
Empowering Tech Marketers with B2B Buyer Personas
September 25, 2019
Knowing your customers inside and out is critical to your company’s success. Experienced marketing professionals rely on buyer personas to ensure that activities involved in acquiring and serving their customers are tailored to their buyers’ needs. Join digital marketing expert, Tiziana Barrow, as she reviews buyer persona development best practices.
Seven Habits of Highly Effective Market Research Studies
May 15, 2019
Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. Join high-tech marketing veteran, Steve Piper, as he guides you through seven habits of highly successful market research studies.
Insights from CyberEdge’s 2019 Cyberthreat Defense Report
April 17, 2019
Join Steve Piper and Mark Bouchard as they reveal key findings from CyberEdge’s sixth-annual Cyberthreat Defense Report (CDR). Gain insights from 1,200 security professionals from 17 countries and 19 industries as they share their opinions about cyberthreats, security defenses, and related topics of the day.
Everything You Ever Wanted to Know About Custom Books and eBooks
March 20, 2019
Join CyberEdge’s Co-Founder & CEO, Steve Piper, as he explores how leading IT vendors are capitalizing on custom books and eBooks to generate and nurture leads while building thought leadership. Gain inspiration for producing your own custom book and eBook!
Eight Steps for Optimizing Your Competitive Analysis Program
February 13, 2019
Building and maintaining an effective competitive analysis program is mission critical for defeating the competition, shortening sales cycles, and prioritizing product investments. Learn eight steps for optimizing your company’s competitive analysis program.
The Hottest Content Ideas for 2019
January 23, 2019
Looking for fresh content marketing ideas? Join CyberEdge’s CEO, Steve Piper, as he reviews the hottest content ideas for 2019!
Best Practices for Measuring Customer Satisfaction and Loyalty
November 7, 2018
Do you believe a satisfied customer is a loyal one? Think again. Conducting an annual customer satisfaction and loyalty study is “mission critical” for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand. Join high-tech marketing veteran, Steve Piper, as he guides you through best practices for conducting annual customer satisfaction and loyalty studies.
Keys to Conducting Successful Customer Win/Loss Calls
October 17, 2018
Interviewing customers that your company both “won” and “lost” can yield invaluable insights, if done properly. Join high-tech competitive analysis expert, Steve Piper, as he discusses the keys to successful customer win/loss calls.
Hitting the Target: Developing Product Messaging That Resonates
September 26, 2018
Developing product messaging that resonates is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through field-proven methods.
The POWER of Animated Explainer Videos
June 20, 2018
Creating an animated explainer video is a fun and creative way to educate your prospects about your product category and/or your company’s unique value proposition — all in 60 seconds! But not all explainer videos are the same. Join CyberEdge’s experts to learn about the process of creating a world-class animated explainer video.
Three Feet from Seven Figures: How to Qualify More Leads at Trade Shows
December 6, 2017
Join David Spark, the author of “Three Feet from Seven Figures,” as he guides you through best practices for stopping trade show attendees, engaging with them, and quickly qualifying them. Learn how to motivate your booth staff to work harder and smarter to increase the quantity and quality of your leads.
