WEBINARS
CyberEdge hosts monthly education webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.
UPCOMING WEBINARS
Insights from CyberEdge’s 2018 Cyberthreat Defense Report
Wednesday, March 21, 2018 at 10am PT / 1pm ET
Join Steve Piper and Mark Bouchard as they reveal key findings from CyberEdge’s fifth-annual Cyberthreat Defense Report (CDR). Gain insights from 1,200 security professionals from 17 countries and 19 industries as they share their opinions about cyberthreats, security defenses, and related topics of the day.
RECORDED WEBINARS
Elements of a Successful Competitive Analysis Program
February 21, 2018
Establishing and maintaining a high-tech competitive analysis program isn’t easy. There are a lot of moving parts. However, if your program is successful, it will pay dividends many times over. Join competitive analysis author and consultant, Steve Piper, as he conveys lessons learned from the field.
Three Feet from Seven Figures: How to Qualify More Leads at Trade Shows
December 6, 2017
Join David Spark, the author of “Three Feet from Seven Figures,” as he guides you through best practices for stopping trade show attendees, engaging with them, and quickly qualifying them. Learn how to motivate your booth staff to work harder and smarter to increase the quantity and quality of your leads.
Strategies for Measuring Customer Satisfaction & Loyalty
November 22, 2017
Measuring customer satisfaction and loyalty through periodic surveys is important for every high-tech vendor. Assuming that all satisfied customers are loyal and that all loyal customers are satisfied can be a costly mistake. Join high-tech marketing veteran, Steve Piper, as he shares lessons learned from the field.
Hitting the Target: Developing Product Messaging That Resonates
October 25, 2017
Developing product messaging that resonates with your customers is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods.
Feeding Your Hungry Lead Nurturing Program
September 27, 2017
Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents fresh ideas for feeding your hungry lead nurturing program.
Elements of a Successful Competitive Analysis Program
May 24, 2017
Join 20-year competitive analysis veteran, Steve Piper, as he describes the key components of a successful competitive analysis program. Learn how to capture accurate win/loss stats, derive non-public competitive intelligence, and understand the “real reasons” why your company is winning and losing deals.
Insights from CyberEdge’s 2017 Cyberthreat Defense Report
April 6, 2017
Join Steve Piper and Mark Bouchard of CyberEdge Group to gain insights into the highly acclaimed 2017 Cyberthreat Defense Report (CDR).
Understanding Animated Explainer Videos
March 1, 2017
1-2 minute animated explainer videos succinctly convey your prospects’ challenges, describe how your solution works, and communicate resulting benefits. But are these videos useful for all vendors? And what does it take produce a top-notch video? Learn answers to these and other questions in this webinar.
The Do’s and Don’ts of a Successful Product Launch
January 25, 2017
Steve Piper is a product marketing veteran with more than 50 product launches under his belt over a span of two decades. Join Steve as he shares lessons learned from the field – the do’s and don’ts of a successful product launch.
Feeding Your Hungry Lead Nurturing Program
October 26, 2016
Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents you with fresh ideas for feeding your hungry lead nurturing program.
