Webinars

CyberEdge hosts monthly educational webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.

UPCOMING WEBINARS

Capturing Leads While Demonstrating ROI 

Wednesday, September 23, 2020  |  10-11am PT / 1-2pm ET

Adding an ROI calculator to your company’s website is an effective way to generate high-quality leads while demonstrating potential return on investment to your prospects. In an environment where project owners are increasingly asked to provide financial justification, deploying an ROI calculator can help identify serious buyers more quickly.

Join Mike Genstil, CyberEdge’s ROI calculator expert, as he:

  • Identifies common factors that affect a customer’s ROI
  • Explores the phases and timeline of a typical ROI calculator project
  • Demonstrates actual web-based ROI calculator samples
  • Examines tradeoffs between complexity and simplicity in ROI calculators
  • Explains why some calculators succeed and some fail at generating leads




RECORDED WEBINARS

Selecting the Right Content Syndication Partner

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Aligning Content to the Buyer Journey

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Avoiding COLOSSAL Custom Research Mistakes

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Eight Steps for Optimizing Your Competitive Analysis Program

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Creating Product Messaging That STANDS OUT

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Empowering Tech Marketers With B2B Buyer Personas

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Seven Habits of Highly Effective Market Research Studies

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Everything You Ever Wanted to Know About Custom Books & eBooks

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9 Best Practices for Conducting Customer Win/Loss Interviews

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Using Video to Supercharge Your Marketing Campaigns

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Best Practices for Measuring Customer Satisfaction & Loyalty

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The Hottest Content Ideas for 2020

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Insights From CyberEdge’s 2020 Cyberthreat Defense Report

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