WEBINARS

CyberEdge hosts monthly education webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.

UPCOMING WEBINARS

Three Feet from Seven Figures: How to Qualify More Leads at Trade Shows

Wednesday, December 6, 2017 at 10am PT / 1pm ET

Join David Spark, the author of “Three Feet from Seven Figures,” as he guides you through best practices for stopping trade show attendees, engaging with them, and quickly qualifying them. Learn how to motivate your booth staff to work harder and smarter to increase the quantity and quality of your leads.

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RECORDED WEBINARS

Strategies for Measuring Customer Satisfaction & Loyalty

November 22, 2017

Measuring customer satisfaction and loyalty through periodic surveys is important for every high-tech vendor. Assuming that all satisfied customers are loyal and that all loyal customers are satisfied can be a costly mistake. Join high-tech marketing veteran, Steve Piper, as he shares lessons learned from the field.

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Hitting the Target: Developing Product Messaging That Resonates

October 25, 2017

Developing product messaging that resonates with your customers is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods.

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Feeding Your Hungry Lead Nurturing Program

September 27, 2017

Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents fresh ideas for feeding your hungry lead nurturing program.

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Elements of a Successful Competitive Analysis Program

May 24, 2017

Join 20-year competitive analysis veteran, Steve Piper, as he describes the key components of a successful competitive analysis program. Learn how to capture accurate win/loss stats, derive non-public competitive intelligence, and understand the “real reasons” why your company is winning and losing deals.


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Insights from CyberEdge’s 2017 Cyberthreat Defense Report


April 6, 2017

Join Steve Piper and Mark Bouchard of CyberEdge Group to gain insights into the highly acclaimed 2017 Cyberthreat Defense Report (CDR).

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Understanding Animated Explainer Videos

March 1, 2017

1-2 minute animated explainer videos succinctly convey your prospects’ challenges, describe how your solution works, and communicate resulting benefits. But are these videos useful for all vendors? And what does it take produce a top-notch video? Learn answers to these and other questions in this webinar.

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The Do’s and Don’ts of a Successful Product Launch

January 25, 2017

Steve Piper is a product marketing veteran with more than 50 product launches under his belt over a span of two decades. Join Steve as he shares lessons learned from the field – the do’s and don’ts of a successful product launch.

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Feeding Your Hungry Lead Nurturing Program

October 26, 2016

Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents you with fresh ideas for feeding your hungry lead nurturing program.

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