Strategies for Conducting Successful Customer Win/Loss Interviews

Wednesday, January 19th, 10am PT / 1pm ET

Conducting ongoing customer win/loss interviews is a crucial component of any successful competitive analysis program. If done right, the insights you'll gain will prove invaluable. If done wrong, you're just wasting your company's time and money. Join competitive analysis expert and author, Steve Piper, as he reviews nine best practices for conducting successful customer win/loss interviews.