WEBINARS

CyberEdge hosts monthly education webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.

UPCOMING WEBINARS


Insights from CyberEdge’s 2019 Cyberthreat Defense Report

April 17, 2019

Join Steve Piper and Mark Bouchard as they reveal key findings from CyberEdge’s sixth-annual Cyberthreat Defense Report (CDR). Gain insights from 1,200 security professionals from 17 countries and 19 industries as they share their opinions about cyberthreats, security defenses, and related topics of the day.

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Seven Habits of Highly Effective Research Studies

May 15, 2019

Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. Join high-tech marketing veteran, Steve Piper, as he guides you through seven habits of highly successful market research studies.

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RECORDED WEBINARS

Everything You Ever Wanted to Know About Custom Books and eBooks

March 20, 2019

Join CyberEdge’s Co-Founder & CEO, Steve Piper, as he explores how leading IT vendors are capitalizing on custom books and eBooks to generate and nurture leads while building thought leadership. Gain inspiration for producing your own custom book and eBook!

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Eight Steps for Optimizing Your Competitive Analysis Program

February 13, 2019

Building and maintaining an effective competitive analysis program is mission critical for defeating the competition, shortening sales cycles, and prioritizing product investments. Learn eight steps for optimizing your company’s competitive analysis program.

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The Hottest Content Ideas for 2019

January 23, 2019

Looking for fresh content marketing ideas? Join CyberEdge’s CEO, Steve Piper, as he reviews the hottest content ideas for 2019!

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Best Practices for Measuring Customer Satisfaction and Loyalty

November 7, 2018

Do you believe a satisfied customer is a loyal one? Think again. Conducting an annual customer satisfaction and loyalty study is “mission critical” for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand. Join high-tech marketing veteran, Steve Piper, as he guides you through best practices for conducting annual customer satisfaction and loyalty studies.

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Keys to Conducting Successful Customer Win/Loss Calls

October 17, 2018

Interviewing customers that your company both “won” and “lost” can yield invaluable insights, if done properly. Join high-tech competitive analysis expert, Steve Piper, as he discusses the keys to successful customer win/loss calls.

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Hitting the Target: Developing Product Messaging That Resonates

September 26, 2018

Developing product messaging that resonates is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through field-proven methods.

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The POWER of Animated Explainer Videos

June 20, 2018

Creating an animated explainer video is a fun and creative way to educate your prospects about your product category and/or your company’s unique value proposition — all in 60 seconds! But not all explainer videos are the same. Join CyberEdge’s experts to learn about the process of creating a world-class animated explainer video.

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Three Feet from Seven Figures: How to Qualify More Leads at Trade Shows

December 6, 2017

Join David Spark, the author of “Three Feet from Seven Figures,” as he guides you through best practices for stopping trade show attendees, engaging with them, and quickly qualifying them. Learn how to motivate your booth staff to work harder and smarter to increase the quantity and quality of your leads.

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