WEBINARS
CyberEdge hosts monthly webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.
UPCOMING WEBINARS
Avoiding Colossal Custom Research Mistakes
Wednesday, May 13, 2020
10am PT / 1pm ET
Successfully conducting a custom research project based on web-based surveys is both an art and a science. It can be challenging to follow best practices, but unfortunately it’s easy to make colossal mistakes. Join Steve Piper, Founder & CEO of CyberEdge, has he identifies common mistakes made by IT vendors and so-called custom research vendors and describes ways to avoid them.
RECORDED WEBINARS
Aligning Content With the Buyer’s Journey
March 18, 2020
Aligning content to different stages of the buyer’s journey ensures you have helpful, relevant, and engaging information to share with your prospects throughout their buying process. Join high-tech marketing veteran and author, Kim Ann King, as she shares best practices for aligning content to different stages of your buyer’s journey.
Eight Steps for Optimizing Your Competitive Analysis Program
February 5, 2020
Building and maintaining an effective competitive analysis program is mission critical for defeating the competition, shortening sales cycles, and prioritizing product investments. Join competitive analysis expert and author, Steve Piper, as he guides you through eight steps for optimizing your company’s competitive analysis program.
The Hottest Content Ideas for 2020
January 15, 2020
Looking for fresh ideas for new content for your digital marketing campaigns? Join CyberEdge’s Founder & CEO, Steve Piper, as he walks you through the hottest content ideas for 2020.
9 Best Practices for Conducting Customer Win/Loss Interviews
November 13, 2019
Interviewing customers that your company both won and lost provides invaluable insights that can be leveraged from many perspectives. But there’s a right way and a wrong way to go about it. Join competitive analysis expert, Steve Piper, as he provides numerous tips and tricks for conducting customer win/loss interviews.
Creating Product Messaging That STANDS OUT!
October 23, 2019
Developing product messaging that resonates with your customers and stands out from your competitors is both an art and a science. Join high-tech product marketing veteran, Jon Friedman, as he guides you through field-proven methods for developing product messaging that truly stands out.
Empowering Tech Marketers with B2B Buyer Personas
September 25, 2019
Knowing your customers inside and out is critical to your company’s success. Experienced marketing professionals rely on buyer personas to ensure that activities involved in acquiring and serving their customers are tailored to their buyers’ needs. Join digital marketing expert, Tiziana Barrow, as she reviews buyer persona development best practices.
Seven Habits of Highly Effective Market Research Studies
May 15, 2019
Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. Join high-tech marketing veteran, Steve Piper, as he guides you through seven habits of highly successful market research studies.
Everything You Ever Wanted to Know About Custom Books and eBooks
March 20, 2019
Join CyberEdge’s Co-Founder & CEO, Steve Piper, as he explores how leading IT vendors are capitalizing on custom books and eBooks to generate and nurture leads while building thought leadership. Gain inspiration for producing your own custom book and eBook!
Eight Steps for Optimizing Your Competitive Analysis Program
February 13, 2019
Building and maintaining an effective competitive analysis program is mission critical for defeating the competition, shortening sales cycles, and prioritizing product investments. Learn eight steps for optimizing your company’s competitive analysis program.
The POWER of Animated Explainer Videos
June 20, 2018
Creating an animated explainer video is a fun and creative way to educate your prospects about your product category and/or your company’s unique value proposition — all in 60 seconds! But not all explainer videos are the same. Join CyberEdge’s experts to learn about the process of creating a world-class animated explainer video.
Three Feet from Seven Figures: How to Qualify More Leads at Trade Shows
December 6, 2017
Join David Spark, the author of “Three Feet from Seven Figures,” as he guides you through best practices for stopping trade show attendees, engaging with them, and quickly qualifying them. Learn how to motivate your booth staff to work harder and smarter to increase the quantity and quality of your leads.
