CyberEdge hosts monthly education webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.
Seven Habits of Highly Effective Market Research Studies
Wednesday, June 28, 2017, 1pm ET / 10am PT
Conducting a market research study is a great way to generate high-quality leads and build thought leadership in your space. However, there’s a “right” way and a “wrong” way to go about it. Gain useful tips and tricks from industry veteran, Steve Piper, to ensure you go about it the right way.
Elements of a Successful Competitive Analysis Program
May 24, 2017
Join 20-year competitive analysis veteran, Steve Piper, as he describes the key components of a successful competitive analysis program. Learn how to capture accurate win/loss stats, derive non-public competitive intelligence, and understand the “real reasons” why your company is winning and losing deals.
Insights from CyberEdge’s 2017 Cyberthreat Defense Report
April 6, 2017
Join Steve Piper and Mark Bouchard of CyberEdge Group to gain insights into the highly acclaimed 2017 Cyberthreat Defense Report (CDR).
Understanding Animated Explainer Videos
March 1, 2017
1-2 minute animated explainer videos succinctly convey your prospects’ challenges, describe how your solution works, and communicate resulting benefits. But are these videos useful for all vendors? And what does it take produce a top-notch video? Learn answers to these and other questions in this webinar.
The Do’s and Don’ts of a Successful Product Launch
January 25, 2017
Steve Piper is a product marketing veteran with more than 50 product launches under his belt over a span of two decades. Join Steve as he shares lessons learned from the field – the do’s and don’ts of a successful product launch.
Best Practices for Measuring Customer Satisfaction & Loyalty
December 7, 2016
Measuring customer satisfaction and loyalty through periodic surveys is important for every high-tech vendor. Assuming that all satisfied customers are loyal and that all loyal customers are satisfied can be a costly mistake. Join high-tech marketing veterans, Tricia Clement and Steve Piper, as they share best practices for measuring customer satisfaction and loyalty.
Feeding Your Hungry Lead Nurturing Program
October 26, 2016
Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents you with fresh ideas for feeding your hungry lead nurturing program.
Hitting the Target: Developing Product Messaging That Resonates
September 28, 2016
Developing product messaging that resonates with your customers is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods.
Ten Tips for Conducting a Killer Webinar
August 24, 2016
CyberEdge’s CEO, Steve Piper, has hosted over 300 webinars in the past 10 years using WebEx Event Center, GoToWebinar, On24, and other web conferencing platforms. Learn Steve’s field-proven secrets to conducting a successful webinar.