WEBINARS

CyberEdge hosts monthly education webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.

UPCOMING WEBINARS

Using Video to Supercharge Your Marketing Campaigns

December 12, 2018

Join Liz Thibodeau, CyberEdge’s video production expert, as she explores ways that IT vendors can successfully incorporate video into their marketing campaigns to both generate and nurture leads. Gain insider tips on how to get started, ensure your project runs smoothly, and know what to look for when selecting a video production agency.

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RECORDED WEBINARS

Best Practices for Measuring Customer Satisfaction and Loyalty

November 7, 2018

Do you believe a satisfied customer is a loyal one? Think again. Conducting an annual customer satisfaction and loyalty study is “mission critical” for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand. Join high-tech marketing veteran, Steve Piper, as he guides you through best practices for conducting annual customer satisfaction and loyalty studies.

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Insights from CyberEdge’s 2018 Cyberthreat Defense Report

March 21, 2018

Join Steve Piper and Mark Bouchard as they reveal key findings from CyberEdge’s fifth-annual Cyberthreat Defense Report (CDR). Gain insights from 1,200 security professionals from 17 countries and 19 industries as they share their opinions about cyberthreats, security defenses, and related topics of the day.

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Elements of a Successful Competitive Analysis Program

February 21, 2018

Establishing and maintaining a high-tech competitive analysis program isn’t easy. There are a lot of moving parts. However, if your program is successful, it will pay dividends many times over. Join competitive analysis author and consultant, Steve Piper, as he conveys lessons learned from the field.

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Three Feet from Seven Figures: How to Qualify More Leads at Trade Shows

December 6, 2017

Join David Spark, the author of “Three Feet from Seven Figures,” as he guides you through best practices for stopping trade show attendees, engaging with them, and quickly qualifying them. Learn how to motivate your booth staff to work harder and smarter to increase the quantity and quality of your leads.

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Strategies for Measuring Customer Satisfaction & Loyalty

November 22, 2017

Measuring customer satisfaction and loyalty through periodic surveys is important for every high-tech vendor. Assuming that all satisfied customers are loyal and that all loyal customers are satisfied can be a costly mistake. Join high-tech marketing veteran, Steve Piper, as he shares lessons learned from the field.

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Hitting the Target: Developing Product Messaging That Resonates

October 25, 2017

Developing product messaging that resonates with your customers is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods.

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Feeding Your Hungry Lead Nurturing Program

September 27, 2017

Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents fresh ideas for feeding your hungry lead nurturing program.

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Building Thought Leadership with Custom Books & eBooks

April 25, 2018

Create a custom book and eBook is a fantastic way to generate high-quality leads while building thought leadership. Join high-tech marketing veteran, Steve Piper, as he discusses high-value alternatives for custom books and eBooks.

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Seven Habits of Highly Successful Market Research Studies

May 16, 2018

Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. Join high-tech marketing veteran, Steve Piper, as he guides you through seven habits of highly successful market research studies.

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The POWER of Animated Explainer Videos

June 20, 2018

Creating an animated explainer video is a fun and creative way to educate your prospects about your product category and/or your company’s unique value proposition — all in 60 seconds! But not all explainer videos are the same. Join CyberEdge’s experts to learn about the process of creating a world-class animated explainer video.

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Hitting the Target: Developing Product Messaging That Resonates

September 26, 2018

Developing product messaging that resonates is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through field-proven methods.

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Keys to Conducting Successful Customer Win/Loss Calls

October 17, 2018

Interviewing customers that your company both “won” and “lost” can yield invaluable insights, if done properly. Join high-tech competitive analysis expert, Steve Piper, as he discusses the keys to successful customer win/loss calls.

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