WEBINARS

CyberEdge hosts monthly education webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.

UPCOMING WEBINARS

Hitting the Target: Developing Product Messaging That Resonates

Wednesday, October 25, 2017, 1pm ET / 10am PT

Developing product messaging that resonates with your customers is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods.

REGISTER NOW

RECORDED WEBINARS

Feeding Your Hungry Lead Nurturing Program

September 27, 2017

Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents fresh ideas for feeding your hungry lead nurturing program.

VIEW REPLAY


Elements of a Successful Competitive Analysis Program

May 24, 2017

Join 20-year competitive analysis veteran, Steve Piper, as he describes the key components of a successful competitive analysis program. Learn how to capture accurate win/loss stats, derive non-public competitive intelligence, and understand the “real reasons” why your company is winning and losing deals.


VIEW REPLAY


Insights from CyberEdge’s 2017 Cyberthreat Defense Report


April 6, 2017

Join Steve Piper and Mark Bouchard of CyberEdge Group to gain insights into the highly acclaimed 2017 Cyberthreat Defense Report (CDR).

VIEW REPLAY


Understanding Animated Explainer Videos

March 1, 2017

1-2 minute animated explainer videos succinctly convey your prospects’ challenges, describe how your solution works, and communicate resulting benefits. But are these videos useful for all vendors? And what does it take produce a top-notch video? Learn answers to these and other questions in this webinar.

VIEW REPLAY


The Do’s and Don’ts of a Successful Product Launch

January 25, 2017

Steve Piper is a product marketing veteran with more than 50 product launches under his belt over a span of two decades. Join Steve as he shares lessons learned from the field – the do’s and don’ts of a successful product launch.

VIEW REPLAY


Best Practices for Measuring Customer Satisfaction & Loyalty

December 7, 2016

Measuring customer satisfaction and loyalty through periodic surveys is important for every high-tech vendor. Assuming that all satisfied customers are loyal and that all loyal customers are satisfied can be a costly mistake. Join high-tech marketing veterans, Tricia Clement and Steve Piper, as they share best practices for measuring customer satisfaction and loyalty.

VIEW REPLAY


Feeding Your Hungry Lead Nurturing Program

October 26, 2016

Maintaining regular contact with your prospects is challenging at best — especially when you run out of content. Join 20-year product marketing veteran, Steve Piper, as he presents you with fresh ideas for feeding your hungry lead nurturing program.

VIEW REPLAY