Review content strategy and available content. Map current and upcoming content to the buyer journey; identify gaps and address them with suggestions for new content.
The place to start with your content marketing program is with a content audit. Making an inventory of existing content and understanding how they map to the buyer journey will help you see where you are supporting potential customers and where there are gaps in your strategy.
For example, perhaps you have a great deal of thought leadership materials to support the awareness phase of the buyer journey, but are a little light on decision-related collateral that show your ROI and proof of effectiveness? Or perhaps you could use a little more product collateral and information on how your product works to help prospects evaluate your fit as a potential vendor. You won’t know unless you’ve conducted a thorough content audit and created a content matrix of all of your assets across all phase of the buyer journey by persona (and often, by industry).
Why turn to CyberEdge to help you accomplish this?
We Know Content
CyberEdge consultants have literally produced thousands of content deliverables for tech vendors, across all cybersecurity market segments, industries, and content types. You will be hard pressed to find a content creation firm who knows cybersecurity content more than CyberEdge.
We’re Fluent in Cybersecurity
CyberEdge is laser-focused on serving the content needs of cybersecurity vendors. Our veteran product marketing consultants average 15-20 years of experience and have subject matter expertise in virtually every IT industry segment including network security, endpoint security, cloud security, identity and access management, security operations, and more.
The result is a comprehensive report of content recommendations from an experienced, independent third party. Of course, CyberEdge is available to tackle all of your content creation needs all at once or in stages over time. We’re available to support you every step of the way.
Need more than just a content audit? Perhaps you need help with messaging or actual content creation? Click on any of these related CyberEdge services to learn more:
“We initially engaged CyberEdge for a custom book and eBook. Then we learned their consultants can supplement bandwidth of our marketing team by assisting with message development, competitive analysis, industry research, customer webinars, white papers, and more. I’m pleased CyberEdge can serve us in so many ways.”
~ Janet Matsuda, CMO, Blue Coat