Before starting CyberEdge in 2012, I worked for technology vendors for nearly two decades. Over the years, I’ve worked with dozens of product marketing contractors…
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Tips of the Trade
CyberEdge works with tech vendors of all sizes across all IT industry segments. We often work with early-stage tech vendors who don’t have a head…
Earlier this year, CyberEdge launched five new content syndication offerings to help our customers generate new opt-in leads by promoting marketing content created by CyberEdge,…
There are two types of researchers – those who care about data quality and those who don’t. If your primary concern is generating leads and…
In the previous post in this series we highlighted four characteristics of great marketing messages and refined our definition of a marketing message to be:…
In the first post in this series we listed four signs that your marketing messages need work. Now let’s outline some characteristics of great marketing…
Most marketing messages are awful. That’s not surprising, because it’s darn hard to create compelling marketing messages. Very few companies do a good job of…
One of the biggest challenges B2B tech marketers face is time. There aren’t nearly enough hours in the day to complete the many tasks that…
Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In…
I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get…
We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is…
I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing…