Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal…
Blog
Tips of the Trade
Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important…
Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take…
Palo Alto Networks’ acquisition of Cyvera earlier this year got me thinking about the evolution of endpoint defenses. It’s been obvious for quite some time…
Detecting threats, especially new/unknown ones, will always be an imperfect science. That said, it appears the latest generation of threat detection technologies has been doing…