Customer Win/Loss Interviews

Telephone-based interviews of customers who chose your product over a competing product and vice versa, yielding a comprehensive, actionable report that is personally presented to you and other key stakeholders.

Conducting telephone interviews with customers who chose your solution over competing offerings and vice versa yields incredible insights. Unfortunately, most cybersecurity vendors don’t bother doing them, and those that do don’t always do them well.

There are so many benefits to conducting both customer win and loss calls, including:

  • Identify missing product features that impact revenue most negatively
  • Uncover potential problems during the selling process
  • Learn why these customers rejected your offering and comparable offerings of your competitors
  • Learn what’s most important to your customers to validate, or prompt you to alter, your product messaging
  • • Educate your sales force about which value propositions resonate the most

Outsourcing customer win-loss interviews to a reputable vendor include:

  • Customers are more likely to participate, as there’s no fear of a hidden sales call.
  • Loss customers are more likely to speak to a third-party market research agency than the vendor they rejected, as they may fear the rejected vendor might try to change their minds.
  • Loss customers are more likely to be “brutally honest” about the vendor they rejected when speaking with an independent third party.
  • Working with an experienced competitive analysis vendor may uncover more insights, as they may pose questions you never thought to ask.

There are many vendors out there who offer customer win-loss interviews. What makes CyberEdge different? We’re glad you asked.

Strategies for Conducting Successful Customer Win/Loss Interviews.
Expert’s Guide to High-Tech Competitive Analysis Programs

Laser Focused on Cybersecurity

Unlike our competitors who may serve airlines, banks, and restaurant chains, CyberEdge is 100% dedicated to serving cybersecurity vendors. Our consultants average 15-20 years of cybersecurity industry experience with subject matter expertise across virtually all cybersecurity industry segments, including network security, endpoint security, cloud security, identity and access management, security operations, and more.

Strong Technical Foundations

Our competitive analysis consultants have technical backgrounds as cybersecurity practitioners and/or as consultants serving cybersecurity vendors for a couple of decades. Unlike many our competitors, our consultants have the technical chops to understand the questions that they’re asking and go off script based on the customer’s response to a given question. You’ll gain far deeper insights by working with CyberEdge than any other vendor.

Full Portfolio of Competitive Analysis Services

Most of our competitors offer one or two of the services that we offer. We offer a portfolio of six competitive analysis services, not to mention dozens of other marketing, research, and publishing services. CyberEdge is your one-stop shop for all of your competitive analysis needs.


Need help with other competitive analysis initiatives? Click on any of these related CyberEdge services to learn more:

“CyberEdge’s talented consultants have served Webroot in many ways, including content development, competitive analysis, market research, webinars, and infographics. I’ve yet to come across a marketing firm with more industry expertise and bench strength.”

~ Darren Niller, Sr. Director of Worldwide Business Marketing, Webroot

Featured Resources

Screen Shot 2021 09 16 At 10.02.51 PM
Request Our Pricing Guide
CyberEdge Portfolio Graphic
View Our Client Work Samples
Microphone Small
Learn from Our Educational Webinars
Blog Sample
Review Our Latest Blogs