We talk a lot about “the voice of the customer” … Read More
Putting the Human Back into the Equation
Mass marketing – email blasts personalized with the prospect’s name, … Read More
Bridging the Gap Between Marketing and Sales – Part 5: The Case of the Elusive Case Study
The final blog post in our series on bridging the … Read More
Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies
Bridging the Gap Between Marketing and Sales – Part 4: … Read More
Bridging the Gap Between Marketing and Sales – Part 3: Put Your Hard Work to Work
This third post in our series on bridging the gap … Read More
Bridging the Gap Between Marketing and Sales – Part 2: How Much Information is Enough?
The first post in this series tackled the topic of … Read More
Bridging the Gap Between Marketing and Sales – Part 1: Show Your Sales Team Some Love
Marketing and sales teams often find themselves at loggerheads, due … Read More
