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Win-Loss Analyses – The True Voice of the Customer

Tanya CandiaNovember 19, 2018Tips of the Trade

We talk a lot about “the voice of the customer” … Read More

Fake Friendly Marketing

Tanya CandiaNovember 6, 2018Tips of the Trade

I recently had coffee with the CMO of a European … Read More

Speak to Me!

Tanya CandiaOctober 23, 2018Tips of the Trade

Personas are vital to the success of a product and … Read More

Putting the Human Back into the Equation

Tanya CandiaOctober 9, 2018Tips of the Trade

Mass marketing – email blasts personalized with the prospect’s name, … Read More

Bridging the Gap Between Marketing and Sales – Part 5: The Case of the Elusive Case Study

Tanya CandiaSeptember 25, 2018Tips of the Trade

The final blog post in our series on bridging the … Read More

Bridging the Gap Between Marketing and Sales – Part 4: Winning with Win/Loss Studies

Tanya CandiaAugust 1, 2018Tips of the Trade

Bridging the Gap Between Marketing and Sales – Part 4: … Read More

Bridging the Gap Between Marketing and Sales – Part 3: Put Your Hard Work to Work

Tanya CandiaJuly 2, 2018Tips of the Trade

This third post in our series on bridging the gap … Read More

Bridging the Gap Between Marketing and Sales – Part 2: How Much Information is Enough?

Tanya CandiaJune 6, 2018Tips of the Trade

The first post in this series tackled the topic of … Read More

Bridging the Gap Between Marketing and Sales – Part 1: Show Your Sales Team Some Love

Tanya CandiaMay 22, 2018Tips of the Trade

Marketing and sales teams often find themselves at loggerheads, due … Read More

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CyberEdge Group
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