Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal…
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Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important…
In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining…