Webinars

Creating Product Messaging That STANDS OUT

Description: Creating product messaging that stands out with your customers and partners is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods.

  • Triangulating solutions, market segments, and competitors
  • Creating a feature/benefit matrix
  • Documenting key product use cases
  • Developing buyer personas
  • Constructing a product message map