CyberEdge hosts monthly webinars for the benefit of high-tech marketers everywhere. Enrollment is free. Click the links below to register for an upcoming webinar or to review a recorded webinar.
Avoiding Colossal Custom Research Mistakes
Wednesday, May 13, 2020
10am PT / 1pm ET
Successfully conducting a custom research project based on web-based surveys is both an art and a science. It can be challenging to follow best practices, but unfortunately it’s easy to make colossal mistakes. Join Steve Piper, Founder & CEO of CyberEdge, has he identifies common mistakes made by IT vendors and so-called custom research vendors and describes ways to avoid them.
Aligning Content With the Buyer’s Journey
Aligning content to different stages of the buyer’s journey ensures you have helpful, relevant, and engaging information to share with your prospects throughout their buying process. Join high-tech marketing veteran and author, Kim Ann King, as she shares best practices for aligning content to different stages of your buyer’s journey.
Creating Product Messaging That STANDS OUT!
Developing product messaging that resonates with your customers and stands out from your competitors is both an art and a science. Join high-tech product marketing veteran, Jon Friedman, as he guides you through field-proven methods for developing product messaging that truly stands out.
Eight Steps for Optimizing Your Competitive Analysis Program
Building and maintaining an effective competitive analysis program is mission critical for defeating the competition, shortening sales cycles, and prioritizing product investments. Join competitive analysis expert and author, Steve Piper, as he guides you through eight steps for optimizing your company’s competitive analysis program.
Empowering Tech Marketers with B2B Buyer Personas
Knowing your customers inside and out is critical to your company’s success. Experienced marketing professionals rely on buyer personas to ensure that activities involved in acquiring and serving their customers are tailored to their buyers’ needs. Join digital marketing expert, Tiziana Barrow, as she reviews buyer persona development best practices.
The Hottest Content Ideas for 2020
Looking for fresh ideas for new content for your digital marketing campaigns? Join CyberEdge’s Founder & CEO, Steve Piper, as he walks you through the hottest content ideas for 2020.
Seven Habits of Highly Effective Market Research Studies
Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. Join high-tech marketing veteran, Steve Piper, as he guides you through seven habits of highly successful market research studies.
9 Best Practices for Conducting Customer Win/Loss Interviews
Interviewing customers that your company both won and lost provides invaluable insights that can be leveraged from many perspectives. But there’s a right way and a wrong way to go about it. Join competitive analysis expert, Steve Piper, as he provides numerous tips and tricks for conducting customer win/loss interviews.
Everything You Ever Wanted to Know About Custom Books and eBooks
Join CyberEdge’s Co-Founder & CEO, Steve Piper, as he explores how leading IT vendors are capitalizing on custom books and eBooks to generate and nurture leads while building thought leadership. Gain inspiration for producing your own custom book and eBook!