Competitor Vulnerability Study
The competitor vulnerability study was invented by CyberEdge. Or at the very least, we came up with the idea on our own. Think of it as a “mini” customer satisfaction and loyalty study, but for your closest competitors. (Click the hyperlink above if you’re not already familiar with customer satisfaction and loyalty studies.) It’s a web-based survey of 200+ of your competitor’s customers to gauge their satisfaction and loyalty. The point of conducting this study is to identify and subsequently exploit your competitor’s weaknesses, such as potential dissatisfaction with:
- Product usability
- Product functionality
- Product responsiveness
- Product scalability
- Technical support services
- Consulting services
- Channel partners
- Pricing for maintenance renewals
- Product innovation
- Regional dissatisfaction (e.g., Europe, Asia, Latin America)
Competitor vulnerability studies can be conducted in as little as two months. Insights that you gain can help you increase your sales opportunity win rates and potentially help you persuade your competitor’s customers to trade in their software or hardware for your company’s products.
Why select CyberEdge to conduct one or more competitor vulnerability studies? We’re glad you asked.
Laser Focused on IT
Unlike our competitors who may serve airlines, banks, and restaurant chains, CyberEdge is 100% dedicated to serving software, hardware, and IT services vendors. Our consultants average 15-20 years of IT industry experience with subject matter expertise across virtually all IT industry segments, including security, networking, cloud, IT service management (ITSM), storage, virtualization, and more.
Strong Technical Foundations
Our competitive analysis consultants have technical backgrounds as IT practitioners and/or as consultants serving IT vendors for a couple of decades. Unlike many our competitors, our consultants have the technical chops to do deep-dive analyses of your closest competitors.
Full Portfolio of Competitive Analysis Services
Most of our competitors offer one or two of the services that we offer. We offer a portfolio of six competitive analysis services, not to mention dozens of other marketing, research, and publishing services. CyberEdge is your one-stop shop for all of your competitive analysis needs.
Related CyberEdge Services
Need help with other competitive analysis initiatives? Click on any of these related CyberEdge services to learn more:
- Competitive Intelligence
- Competitor Battlecards
- Customer Win-Loss Interviews
- Competitive White Papers
- CRM Win-Loss Optimization