Competitor Vulnerability Study
Uncover potentially exploitable vulnerabilities amongst your closest competitors by measuring competitor customer satisfaction and loyalty.
The competitor vulnerability study was invented by CyberEdge. Or at the very least, we came up with the idea on our own. Think of it as a “mini” customer satisfaction and loyalty study, but for your closest competitors. (Click the hyperlink above if you’re not already familiar with customer satisfaction and loyalty studies.) It’s a web-based survey of 200+ of your competitor’s customers to gauge their satisfaction and loyalty.
The point of conducting this study is to identify and subsequently exploit your competitor’s weaknesses, such as potential dissatisfaction with:
- Product usability
- Product functionality
- Product responsiveness
- Product scalability
- Technical support services
- Consulting services
- Channel partners
- Pricing for maintenance renewals
- Product innovation
- Regional dissatisfaction (e.g., Europe, Asia, Latin America)
Competitor vulnerability studies can be conducted in as little as two months. Insights that you gain can help you increase your sales opportunity win rates and potentially help you persuade your competitor’s customers to trade in their software or hardware for your company’s products.
Why select CyberEdge to conduct one or more competitor vulnerability studies? We’re glad you asked.
Laser Focused on Cybersecurity
Unlike our competitors who may serve airlines, banks, and restaurant chains, CyberEdge is 100% dedicated to serving cybersecurity vendors. Our consultants average 15-20 years of cybersecurity industry experience with subject matter expertise across virtually all cybersecurity industry segments, including network security, endpoint security, cloud security, identity and access management, security operations, and more.
Strong Technical Foundations
Our competitive analysis consultants have technical backgrounds as cybersecurity practitioners and/or as consultants serving cybersecurity vendors for a couple of decades. Unlike many our competitors, our consultants have the technical chops to do deep-dive analyses of your closest competitors.
Full Portfolio of Competitive Analysis Services
Most of our competitors offer one or two of the services that we offer. We offer a portfolio of six competitive analysis services, not to mention dozens of other marketing, research, and publishing services. CyberEdge is your one-stop shop for all of your competitive analysis needs.
Need help with other competitive analysis initiatives? Click on any of these related CyberEdge services to learn more:
“CyberEdge’s talented consultants have served Webroot in many ways, including content development, competitive analysis, market research, webinars, and infographics. I’ve yet to come across a marketing firm with more industry expertise and bench strength.”
~ Darren Niller, Sr. Director of Worldwide Business Marketing, Webroot
