Seven Habits of Highly Effective Market Research Studies

Description: Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. However, there's a right way and a wrong way to go about it.

Join high-tech marketing veteran, Steve Piper, as he reviews seven habits for conducting highly successful market research studies. Learn how to:

  • Construct unbiased survey instruments
  • Target the right survey respondents
  • Weed out "speeders" and "cheaters"
  • Generate compelling research reports