Empowering Tech Marketers With B2B Buyer Personas

Description: Knowing your customers inside and out is critical to your company’s success. Experienced marketing professionals rely on buyer personas to ensure that activities involved in acquiring and serving their customers are tailored to their buyers’ needs.

Join digital marketing expert, Tiziana Barrow, as she reviews buyer persona development best practices, including:

  • Identifying buyer personas by role in the decision-making process
  • Reviewing components of a typical B2B buyer persona card
  • Exploring quantitative and qualitative research methodologies
  • Aligning content with sales cycle phases to maximize closing ratios