Webinars

Eight Steps for Optimizing Your Competitive Analysis Program

Description: Maintaining a healthy competitive analysis program is critical to your company's success. Done right, it will pay dividends. Done wrong, it may cost you your job!

Join 25-year high-tech veteran, Steve Piper, as he shares eight steps for optimizing your competitive analysis program. In this webinar, you'll learn how to:

  • Justify program investments
  • Optimize your CRM
  • Generate win/loss reports
  • Aggregate intelligence
  • Conduct win/loss calls
  • Create competitive sales tools