Best Practices for Measuring Customer Satisfaction & Loyalty

Description: Conducting an annual customer satisfaction and loyalty study is mission critical for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand.

Join high-tech marketing veteran, Steve Piper, as he guides you through best practices for conducting annual customer satisfaction and loyalty studies. In this webinar, you'll learn:

  • Understanding the benefits
  • Assembling your program committee
  • Determining adequate sample sizes
  • Constructing an optimal survey
  • Analyzing the results
  • Taking action to affect change