Webinars

Aligning Content to the Buyer Journey

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Description: Aligning content to different stages of the buyer's journey ensures you have helpful, relevant, and engaging information to share with your prospects throughout their buying process. If done right, you'll maximize the conversion of MQLs into closed-won sales opportunities.Join high-tech marketing veteran and author, Kim Ann King, as she shares best practices for aligning content to different stages of your buyer's journey. In this webinar, you will:
  • Identify the stages of the buyer's journey
  • Explore the attributes of each stage
  • View examples of content for each stage
  • Understand the benefits of aligning content
  • Learn how to get started