Webinars

9 Best Practices for Conducting Customer Win/Loss Interviews

Description: Conducting ongoing customer win/loss interviews is a crucial component of any successful competitive analysis program. If done right, the insights you'll gain will prove invaluable. If done wrong, you're just wasting your company's time and money.

Join competitive analysis expert and author, Steve Piper, as he reviews nine best practices for conducting successful customer win/loss interviews. In this webinar, you'll learn how to:

  • Understand the ideal timing for calls
  • Determine an appropriate call volume
  • Select appropriate customer incentives
  • Construct compelling interview scripts
  • Decide whether to insource or outsource
  • Take action on your customers' insights