Webinar

Is your marketing collateral getting a bit stale? Ready to explore some fresh ideas? CyberEdge's Managing Consultant, Jon Friedman, has developed hundreds of compelling brochures, white papers, eBooks, case studies, infographics, and other collateral pieces…

Looking for fresh ideas for new content for your digital marketing campaigns? Join CyberEdge's Founder & CEO, Steve Piper, as he walks you through the hottest content ideas for 2021, including: Custom books and eBooks…

Adding an ROI calculator to your company’s website is an effective way to generate high-quality leads while demonstrating potential return on investment to your prospects. In an environment where project owners are increasingly asked to provide financial…

Content syndication enables tech vendors to generate leads by promoting their high-value content assets. Unfortunately, not all content syndication vendors are the same. Some charge an arm and a leg. Some lack geographic reach or…

Successfully conducting a custom research project based on a web-based survey is both an art and a science. It can be challenging to consistently follow best practices, but easy to make a colossal mistake. Join…

Aligning content to different stages of the buyer's journey ensures you have helpful, relevant, and engaging information to share with your prospects throughout their buying process. If done right, you'll maximize the conversion of MQLs…

Knowing your customers inside and out is critical to your company’s success. Experienced marketing professionals rely on buyer personas to ensure that activities involved in acquiring and serving their customers are tailored to their buyers’…

Conducting your own market research study is a great way to generate high-quality leads and build thought leadership in your industry. However, there's a right way and a wrong way to go about it. Join high-tech marketing veteran, Steve Piper, as he reviews…

CyberEdge is pleased to announce results from its seventh-annual 2020 Cyberthreat Defense Report! 1,200 IT security professionals were surveyed from 17 countries and 19 industries about their perceptions of cyberthreats, their planned security investments, and strategies for…

Creating product messaging that stands out with your customers and partners is both an art and a science. Join high-tech product marketing veterans, Jon Friedman and Steve Piper, as they guide you through their field-proven methods. Triangulating…

Conducting ongoing customer win/loss interviews is a crucial component of any successful competitive analysis program. If done right, the insights you'll gain will prove invaluable. If done wrong, you're just wasting your company's time and…

Conducting an annual customer satisfaction and loyalty study is mission critical for evaluating both the satisfaction with every customer-facing aspect of your business, but also loyalty to your brand. Join high-tech marketing veteran, Steve Piper,…

Maintaining a healthy competitive analysis program is critical to your company's success. Done right, it will pay dividends. Done wrong, it may cost you your job! Join 25-year high-tech veteran, Steve Piper, as he shares eight…

Thinking about producing a custom book and eBook? Join CyberEdge's CEO, Steve Piper, as he tells you everything you ever wanted to know, including: Alternative form factors Timelines and costs Project phases Tips for a…