Best Practices for Measuring Customer Satisfaction & Loyalty

Are you assuming your customers are both satisfied and loyal based on your personal interactions? If so, you may be making product and operational decisions based on anecdotal data rather than statistics. At the very least, you’re probably unaware of regional, product, channel, support, or other operational concerns. Join Steve Piper, CEO of CyberEdge, as he describes the incredible benefits of conducting annual customer satisfaction and loyalty studies.