Competitive Intelligence

Are you paying close attention to your competitors? If not, you should, because they’re paying close attention to you.

Most high-tech vendors know about 80% of what they need to know about their competitors. We can fill in your knowledge gaps.

We’ll start by creating a highly detailed Feature Comparison Matrix and populate it with publicly available information.  Then we’ll locate and interview industry subject matter experts to give you the upper hand you’re looking for.

Having accurate competitive intelligence can make or break a high-tech vendor. Without it, you’re fighting the competition with one arm tied behind your back.

Competitive Sales Tools

Having the right competitive sales tools for your customers, partners, and sales team can make the difference between winning a big deal and losing to your closest competitor. CyberEdge can help make sure you have the right competitive sales tools in place to help you win deals and shorten sales cycles.

CyberEdge expert consultants can help create:

• Competitor battlecards. We’ll create a custom two-page template to educate your sales team and channel partners on key competitive advantages and how to overcome competitor FUD (fear, uncertainty, and doubt).
• Competitor white papers. Have a prospect that has requested a document that explains how your solution compares to others? We can help.
• Competitor presentations. We can create PowerPoint slides that your sales team can “sprinkle in” to their standard decks when they know which competitors they’re facing up front.
• Competitor sales training. We can actually provide competitive training to your sales team and channel partners through live and/or pre-recorded webinars.

Contact CyberEdge today to discuss how we can assist with your next competitive sales tool initiative.

Customer Win/Loss Interviews

Having a detailed, in-depth understanding as to why your company both wins and loses is paramount to your company’s success. And contracting with an outside firm to interview those customers consistently yields better results than going it alone.

There are multiple firms capable of conducting customer win/loss calls, but only a select few have the technical and industry expertise to get you the results you’re looking for. Rather than hiring college kids to read from a script, our veteran consultants are ready and able to go “off script” to gain a deeper, technical understanding of competitive product differences.

Whether your company conducts win/loss calls annually, quarterly, or once in a blue moon, CyberEdge can help.