July 12, 2021
Dear Valued CyberEdge Clients,
Today, CyberEdge made two very important announcements. I’d like to share a few insights and discuss how these changes will positively impact our current and future clients.
First, effective immediately, CyberEdge will transform into a cybersecurity-only marketing firm. When I started CyberEdge almost a decade ago, I never dreamt that the IT security industry could achieve such rapid growth, now consuming 13% of a typical IT budget. Today, CyberEdge works with about one in every six security vendors. And, with this announcement, we hope to serve even more.
Second, I’m thrilled to announce that we’re launching a new sister company called LeadingEdge Group. LeadingEdge will become what CyberEdge has been all along – a marketing firm that serves all other technology vendors, including those in networking, cloud, storage, virtualization, IT service management, and others.
These changes will benefit our current and future clients in multiple ways:
- Cybersecurity vendors will benefit by CyberEdge’s laser-focus on the IT security industry. Soon, we’ll be launching new single- and multi-sponsor survey reports on hot security topics and markets. And our recruiting efforts will focus on consultants with deep cybersecurity subject matter expertise.
- Non-cybersecurity vendors will benefit by LeadingEdge’s renewed focus on other growing segments of the IT industry, including networking, cloud, IT service management, virtualization, storage, and more. LeadingEdge’s recruiting efforts will target experienced contractors with subject matter expertise in these and other IT industry segments.
- All technology vendors have one source for their marketing, research, and competitive analysis needs. As LeadingEdge is a subsidiary of CyberEdge, signing one master services agreement (MSA) enables your company to engage both CyberEdge and LeadingEdge consultants.
So, regardless of what IT industry segment your company serves, we’ve got experienced consultants, with built-in subject matter expertise, to tackle all of your marketing, research, and competitive analysis needs. We can work with you regardless of where your career takes you.
On behalf of our 50+ CyberEdge and LeadingEdge consultants, we thank you for your loyalty and support. If you have questions regarding these announcements, please consult the Frequently Asked Questions section below. Or, request a CyberEdge consultation or LeadingEdge consultation so we can discuss your specific needs.