Are you satisfied with the success of your B2B content marketing efforts? If you’re like many companies, the answer is probably “not so much.” In…
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I love watching the Best British Baking Show. Amateur, but passionate, bakers of all ages and walks of life compete to see who will get…
We talk a lot about “the voice of the customer” (VOC) but most of us have no idea what it sounds like. The VOC is…
I recently had coffee with the CMO of a European technology company, and he quickly disclosed his frustration that the company seemed to be losing…
Personas are vital to the success of a product and of a sales effort. A persona – a somewhat fictional character that personifies the ideal…
Mass marketing - email blasts personalized with the prospect’s name, interactive voice response systems, chatbots, digital payments, artificial intelligence, Big Data – all are important…
In honor of National Cybersecurity Awareness Month, I’d like to take this opportunity to reflect on one of the hottest topics, and biggest nuisances, pertaining…
Congratulations! You’ve been hired into a B2B marketing organization and now it’s your first day on the job. What do you do? Assess and take…
Another Black Hat conference has come and gone. Here are a few observations from my two days, spent mostly in the Business Hall chatting with…
In the first post of this pair, we advocated investments in application security testing and open source vulnerability management tools as a promising way to…
In the fifth post in our series, “Artificial Intelligence for Technology Marketers,” we looked at the potential of AI in marketing as it continues to…
Every year when we publish the Cyberthreat Defense Report (2018 edition here), we highlight a handful of emerging (or significantly evolving) areas/technologies we believe have…